ALEX DA KID PRODUCES EMINEM ‘LOVE THE WAY YOU LIE’!
All I can say is BIG TINGS A GWARN FOR ALEX DA KID! The North Londoner has gone from working with B.O.B, Nicki Minaj, Eminem and now on Rihanna’s new album!
Alex Da Kid, who produced Rihanna’s duet with Eminem, “Love the Way You Lie,” tells Billboard that Island Def Jam is hungry for another smash for their star’s new album. “We worked together about a year before ‘Love the Way You Lie’ in London, and obviously that song has helped the people around her and her label say, ‘Oh, that’s a big hit, we want another one,’” says the Londoner. “You know how the music industry is.”
The in-demand hitmaker, who’s recently been in the studio with Avril Lavigne, describes RiRi’s new music as a combination of her past work. “I’d say it’s like a mixture of her two sides. It’s commercial, but at the same time it’s got an edge to it—it has substance.”